Polymer recently launched Country Garden Australia’s first masterplanned community in Australia. Located in Melbourne’s booming western region, Windermere is a 363-hectare site that will feature approximately 4,700 homes of varied housing types to be progressively delivered over an 8-10-year timeframe.
Along with launching the project, Polymer has been engaged to develop and implement the communications strategy for Windermere. This has included hosting a media tour to site, running a construction commencement ceremony in October, producing weekly eDMs, establishing and developing a strong social media presence and securing media coverage for the upcoming village hub. Polymer also facilitated the collateral and communications strategy for Windermere’s ‘Family Fun Day’, which was a great success.
Windermere promises to be an inclusive, family-oriented community, with a future choice of three government schools and one private school within the estate, 50 hectares of green space, a retail hub and a variety of sports facilities. Polymer is proud to be working with masterplanned projects that keep community at the centre of their focus, and Windermere is a prime example of this industry-wide shift in urban design.